CCS Blog

Tap headlines for full articles. Most-recent are listed first. A list of all topics is also nearby.

Can You Turn Your Hobby into a Business?

by Jim Martin

You’d like to quit your fifty hour a week job and work for yourself, but you’re not sure what you want to do. Some answer this question by turning a hobby into a business. This can be a roaring success, or a very expensive failure. If you examine the key… [READ MORE]About { title }

Consider a Virtual Office

by Jim Martin

Do you have a service business whose nature is such that clients never visit your office or one that you are currently managing from your home. To separate home from business completely, you might want to consider establishing a virtual office. You can either use a post office box for… [READ MORE]About { title }

Make Sure Your Business Has a Strong Brand

by Jim Martin

A recent survey by the Pew Foundation found that 71 percent of Americans view small business positively. This was an acknowledgment of the contribution that small business make to their communities. To take advantage of that image, you need to establish your brand in the mind of prospective customers.

To… [READ MORE]About { title }

News and Events, December 2017

by Jim Martin

There will be no newsletter in December. For information on upcoming workshops go to or call 831-621-3735. The twenty-five volunteers of Santa Cruz County SCORE wish you all happy and healthy holidays.

Ten Tips for Small Business Owners During Tough Financial Times

by Jim Martin

Each time the US economy slows, small business owners face tough financial times, many for the first time. Financial problems consume time and valuable business resources, but they must be resolved proactively. Many small business owners under-utilize the resources provided to them by their banker The American Banking Association has… [READ MORE]About { title }

Don’t Let Fear Limit Your Success

by Jim Martin

Don’t be afraid to take risks. You cannot succeed without taking risks. The simply act of opening a business is a risk. If you never take a risk, you will never offer anything that is not already available in the market. Being novel is a risk. If you interview a… [READ MORE]About { title }

Help the County Gather Broadband Information

by Jim Martin

High-speed Internet access is increasingly vital to local businesses and residents. Being online keeps us in touch with friends and family via social media and email and offers us online banking and on-demand television. Broadband provides faster, more convenient access to a huge array of other services. It should be… [READ MORE]About { title }

Workshop on November 9, 2017

by Jim Martin

SCORE will offer the SimpleSTEPS for Starting Your Business workshop of Thursday November 9, from 6:30 to 9:00 PM at the Simpkins Swim Center in Santa Cruz. Based on decades of experience from a number of successful business leaders, the workshops costs $35. Pre-registering will help us to bring the… [READ MORE]About { title }

Your Business Needs a Support Network

by Jim Martin

Even a one person business needs a support network. Every business owner needs someone to talk to (or listen to) other than family members who have no clue as to what managing the business entails. You can’t just hang a sign in the window “confidant wanted.” But you don’t have… [READ MORE]About { title }

Eight Tips for Starting a Restaurant

by Jim Martin

Starting a food business is a challenge. Most fail within the first year. The restaurant business may be the toughest. Vision and ambition are important, but turning them into success requires research, planning, capital, business acumen, perseverance, more research and more planning (and even then you have to survive a… [READ MORE]About { title }