by Jim Martin
Here are 7 low-cost but highly effective marketing tips to help any small business find customers and generate sales quickly.
Don’t Advertise Like a Big Business. Big businesses advertise to create name recognition and future sales. A small business can’t afford to do that. Instead, design your advertising to produce sales now. One way to accomplish this is to always include an offer in your advertising, which is also an easy way for prospective customers to respond to it.
Offer a Cheaper Version. Some prospective customers are not willing to pay the asking price for your product or service. Others are more interested in paying a low price than in getting the best quality. You can avoid losing sales by offering these customers a smaller or stripped down version of your product or service at a lower price.
Offer a Premium Version. Not all customers are looking for a cheap price. Many are willing to pay a higher price for a premium product or service. You can boost your average sale and your total revenue by offering a more comprehensive product or service, or by combining several products or services in a special premium package for a higher price.
Try Some Unusual Marketing Methods. Look for unconventional marketing methods your competitors have overlooked. You may discover some highly profitable ways to generate sales and avoid competition. For example, print your best small ad on a postcard and mail it to prospects in your targeted market. A small ad on a postcard can drive a high volume of traffic to your website or generate a flood of sales leads for a very small cost.
Trim Your Ads. Reduce the size of ads so you can run more ads for the same money. You may be surprised to find some short ads generate a better response than longer versions.
Set up Joint Promotions with Other Small Businesses. Contact non-competing small businesses serving customers in your market. Offer to publicize their products or services to your customers in exchange for their publicizing your services to their customers. Cross-promotion usually produces a large number of sales for a very low cost. (It also helps you to start networking with other businesses in your area, a great idea on its own right.)
Take Advantage of Your Customers. Your customers already know and trust you. It’s easier to get more business from them than to get business from somebody who never bought from you. Take advantage of this by creating some special deals just for existing customers, and announce new products and services to them before you announce them to the general market. Also, convert your customers into publicity agents for your business. Develop an incentive for them to tell associates and friends about the value of your products or services. An endorsement from them is more effective than any amount of advertising—and it is much cheaper.
Each of these 7 marketing tips provides a simple, low-cost way for any small business to find customers and generate sales quickly.
Bob Leduc retired from a 30 year career of recruiting sales personnel and developing sales leads. He is now a Sales Consultant. For more information about BizTips from Bob, a newsletter to help small businesses grow and prosper, visit his web site at http://BobLeduc.com or call: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV.