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Topic: “Branding”

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Make Sure Your Business Has a Strong Brand

by Jim Martin

A recent survey by the Pew Foundation found that 71 percent of Americans view small business positively. This was an acknowledgment of the contribution that small business make to their communities. To take advantage of that image, you need to establish your brand in the mind of prospective customers.

To… [READ MORE]About { title }

Make Your Brand’s Story Dynamic

by Jim Martin

Whatever you’re selling, there are a number of people who currently don’t use it. To grow your business, you have to make them leave something they have been comfortable with and switch to you. They won’t make that change if they see no significant difference between your brand and your… [READ MORE]About { title }

Four Easy Steps to Selling Online

by Jim Martin

Thinking of entering e-commerce? The time is right. U.S. online retail sales are expected to grow 57 percent by 2018. Here are some tips you can use to start selling online:

  1. Brand Your Store With a Domain Name. One of the easiest (but most critical) ways to brand your… [READ MORE]About { title }

10 Tips to Help Build and Grow a Stand-Out Small Business Brand

by Jim Martin

A survey by the Pew Foundation found that 71 percent of Americans view small business more favorably than any other institution, including religious organizations. Why? Small businesses are seen as a positive influence on the country. But it’s more than that. Small businesses are in a unique position to create… [READ MORE]About { title }

Choosing a Brand Name… That Sticks!

by Jim Martin

What’s in a name? More than you might expect, especially when it comes to your brand’s future. For many business owners, choosing the a great name is a challenge. You want something catchy, but not too out of the box. You want something easy to remember, but not easy to… [READ MORE]About { title }