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Topic: “How-to”

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When Did You Last Use a Press Release?

by Jim Martin

Small business owners often neglect the marketing value of press releases. They are inexpensive, and if they are properly prepared and submitted, they can be great sales stimulants. Here are a few tips on how to set up a simple PR program that will really benefit your business.

Keep It… [READ MORE]About { title }

How Not To Start a Start-up

by Jim Martin

When you get a great idea, everyone tells you to rush ahead. They tell you it will make you rich and famous, or at least rich. It’s great to hear that. It’s wrong to believe it prematurely. The truth is that, no matter how brilliant the idea, success falls to… [READ MORE]About { title }

A Simple Way to Understand Marketing

by Jim Martin

Small business owners usually know what accounting, production, quality control, customer service and most other functions of their businesses entail, but many, even the most experienced, ask “Just what is marketing really all about?” Your editor recently talked with Michael Olson, the General Manager of KSCO, and he gave… [READ MORE]About { title }

Home Office Deduction For Employees Who Work from Home

by Jim Martin

By Barbara Weltman

Do you have any employees who work from home? If you understand the tax rules they face for claiming a home office deduction, you can help them. A home office deduction enables a person to treat otherwise personal costs as a deductible business expense. The deduction… [READ MORE]About { title }

How to Successfully Run a One-Person Business

by Jim Martin

Many successful businesses started as one-person operations. Whether you expect to add employees in the future or plan to stay solo, these tips will help you run your one-person business properly.

Choose the right form of business. A one-person business is usually treated as a sole proprietorship for legal and… [READ MORE]About { title }