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Topic: “Marketing”

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Eight Tips for Starting a Restaurant

by Jim Martin

Starting a food business is a challenge. Most fail within the first year. The restaurant business may be the toughest. Vision and ambition are important, but turning them into success requires research, planning, capital, business acumen, perseverance, more research and more planning (and even then you have to survive a… [READ MORE]About { title }

Test Your Business Idea Economically

by Jim Martin

By Caron Beesley

You have an idea for a new product or solution you think will be a sure-fire hit. Don’t be in too much of a hurry. To find out if your idea has traction, you need to test it. This often-overlooked step can help you refine your offering… [READ MORE]About { title }

Do You Want to Create a Niche Market?

by Jim Martin

A myth persists that the best way to become an entrepreneur is to find a niche no one else has discovered. Doing so isn’t easy. Lots of things can happen to cripple a niche effort. Examine what you have to do to exploit that niche, and you might decide it… [READ MORE]About { title }

Workshop on June 8, 2017

by Jim Martin

On Thursday June 8, SCORE will offer a workshop entitled SimpleSTEPS for Starting Your Business. This SCORE workshop will give attendees an appreciation of what it takes to successfully start and grow a small business. Drawn from the actual experiences of seasoned entrepreneurs and business leaders, this workshop is designed… [READ MORE]About { title }

Understanding Email Regulations

by Jim Martin

Are you marketing through email? The government has a federal law called CAN-SPAM whose extensive regulations cover advertising emails, or, as they’re better known, SPAM. Since each separate email in violation of the CAN-SPAM Act is subject to penalties of up to $40,654, non-compliance can be costly. But following the… [READ MORE]About { title }

Fine Tune Your Online Presence

by Jim Martin

It isn’t enough to simply establish an on line presence. You have to maximize your contacts by ensuring you catch the attention of prospective customers. We’ve compiled a list of ideas that can help you. Start with the ones that you can implement most easily. Add others as you have… [READ MORE]About { title }

Make Your Website More Dynamic

by Jim Martin

Your website is obviously important to you. Your goal should be to make it important to your customers. If your website becomes the “go-to” site for a large percentage of the people looking for your type of product, your business will grow. Your products and your customer service will help… [READ MORE]About { title }

A Simple Way to Understand Marketing

by Jim Martin

Small business owners usually know what accounting, production, quality control, customer service and most other functions of their businesses entail, but many, even the most experienced, ask “Just what is marketing really all about?” Your editor recently talked with Michael Olson, the General Manager of KSCO, and he gave… [READ MORE]About { title }

Got Your Elevator Speech?

by Jim Martin

Maybe you don’t know what an elevator speech is. You should be your business’ biggest fan and booster. Your best tool is a 30-second pitch that you can deliver anywhere, anytime you meet someone who might be a prospective client or customer. Many small business people fail to have one… [READ MORE]About { title }

Consider Your Marketing Goals

by Jim Martin

Entrepreneur Magazine’s December issue contained a great article by Ann Handley on setting your marketing goals for the coming year. Without going into the detail she provided, it is worthwhile to talk about some of the high points.

Ms. Handley began by advising that one do less marketing. Shocking? Not… [READ MORE]About { title }