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Topic: “Policies”

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Starting on the Wrong Foot in the Wrong Direction

by Jim Martin

At the latest startup conference the person on stage pitched his method which agreed with the last book you read. He swore that you can ride your idea to fame and wealth by starting your own business. Don’t drink the Kool-Aid, particularly if he says you can’t do it without… [READ MORE]About { title }

Creating Creative Employees

by Jim Martin

You wouldn’t be in business if you didn’t have some tendency toward innovation, but you can become even more successful if you encourage your employees to be creative as well. Innovators capitalize on new ideas, new technologies and new developments in the market place. Big changes are obvious, but small… [READ MORE]About { title }

A Trade Secrets Follow Up

by Jim Martin

We received several emails in response to our May article on protecting trade secrets. Most asked the same question: how do I determine if my trade secret ought to be patented? We talked with Don Boys, the President of Central Coast Patent Agency in Watsonville, who gave us a simple… [READ MORE]About { title }

Improving Your Customer Service

by Jim Martin

We live in an era of service. People are very conscious of the way they are treated and very quick to react to perceived poor treatment. Of particular concern is the manner in which businesses handle customer problems. Customer service complaints are many. Surveys have indicated that the most satisfactory… [READ MORE]About { title }

Protect Your Trade Secrets

by Jim Martin

After a half dozen Col. Sanders, KFC still has the same secret seasoning. Trade secrets may also be important to your business. You may not even realize you have secrets. If your restaurant uses Grandma’s recipes for soups and pies, and many patrons say they really come for the pies,… [READ MORE]About { title }

Employee Media Usage—Positive or Negative?

by Jim Martin

During the upcoming NCAA basketball playoffs, offices everywhere will deal with the annual problem of how to keep the games from affecting their team’s productivity. When employees can watch games on phones, tablets or desktops (and click off quickly), internet control becomes a concern? The dilemma of how to regulate… [READ MORE]About { title }

Remember You’re the Boss

by Jim Martin

The vast majority of small business owners started out as employees somewhere else. Most also remember the kind of camaraderie that often exists in a successful small business. Co-workers become close friends, and the friendship (and the cohesiveness it brings) makes everyone work together to make the business better. We… [READ MORE]About { title }