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Topic: “Public Relations”

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Got Your Elevator Speech?

by Jim Martin

Maybe you don’t know what an elevator speech is. You should be your business’ biggest fan and booster. Your best tool is a 30-second pitch that you can deliver anywhere, anytime you meet someone who might be a prospective client or customer. Many small business people fail to have one… [READ MORE]About { title }

How to Make Your Bar or Restaurant Green(er)

by Jim Martin

Santa Cruz consumers want to feel good about the places where they spend their money. Being environmentally friendly isn’t just good for the environment, it’s good for your bar or restaurant as well! Here are a few ways to “green” your restaurant or bar:

Look at your equipment and lighting.[READ MORE]About { title }