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Topic: “Startups”

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Can You Turn Your Hobby into a Business?

by Jim Martin

You’d like to quit your fifty hour a week job and work for yourself, but you’re not sure what you want to do. Some answer this question by turning a hobby into a business. This can be a roaring success, or a very expensive failure. If you examine the key… [READ MORE]About { title }

Consider a Virtual Office

by Jim Martin

Do you have a service business whose nature is such that clients never visit your office or one that you are currently managing from your home. To separate home from business completely, you might want to consider establishing a virtual office. You can either use a post office box for… [READ MORE]About { title }

Make Sure Your Business Has a Strong Brand

by Jim Martin

A recent survey by the Pew Foundation found that 71 percent of Americans view small business positively. This was an acknowledgment of the contribution that small business make to their communities. To take advantage of that image, you need to establish your brand in the mind of prospective customers.

To… [READ MORE]About { title }

Workshop on November 9, 2017

by Jim Martin

SCORE will offer the SimpleSTEPS for Starting Your Business workshop of Thursday November 9, from 6:30 to 9:00 PM at the Simpkins Swim Center in Santa Cruz. Based on decades of experience from a number of successful business leaders, the workshops costs $35. Pre-registering will help us to bring the… [READ MORE]About { title }

Eight Tips for Starting a Restaurant

by Jim Martin

Starting a food business is a challenge. Most fail within the first year. The restaurant business may be the toughest. Vision and ambition are important, but turning them into success requires research, planning, capital, business acumen, perseverance, more research and more planning (and even then you have to survive a… [READ MORE]About { title }

Test Your Business Idea Economically

by Jim Martin

By Caron Beesley

You have an idea for a new product or solution you think will be a sure-fire hit. Don’t be in too much of a hurry. To find out if your idea has traction, you need to test it. This often-overlooked step can help you refine your offering… [READ MORE]About { title }

Workshop on October 19, 2017

by Jim Martin

On Thursday October 19, SCORE will offer a workshop exploring the possibilities of business ownership as a vehicle for achieving your L.I.F.E. (Lifestyle, Income, Flexibility and Equity) goals. Among the topics to be duscussed are several approaches and choices in business ownership, how to identify the type of business best… [READ MORE]About { title }

Some Tax Ideas For Start-Ups

by Jim Martin

For an entrepreneur, the tax decisions that must be made in the first few years can be confusing. For example, there are tax advantages to registering as a C corporation, but those differ from the tax advantages of an S Corporation. The key question that you have to address with… [READ MORE]About { title }

Workshop on September 14, 2017

by Jim Martin

SCORE will offer “Basic Bookkeeping and Accounting for Small Business” on September 14 from 6:30 to 9:00 PM at Simpkins Family Swim Center. This workshop will cover the basic principles of accounting and bookkeeping that every small business owner should know. The cost will be $35, and further details can… [READ MORE]About { title }

Do You Want to Create a Niche Market?

by Jim Martin

A myth persists that the best way to become an entrepreneur is to find a niche no one else has discovered. Doing so isn’t easy. Lots of things can happen to cripple a niche effort. Examine what you have to do to exploit that niche, and you might decide it… [READ MORE]About { title }