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Topic: “Strategy”

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Consider a Virtual Office

by Jim Martin

Do you have a service business whose nature is such that clients never visit your office or one that you are currently managing from your home. To separate home from business completely, you might want to consider establishing a virtual office. You can either use a post office box for… [READ MORE]About { title }

Do You Want to Create a Niche Market?

by Jim Martin

A myth persists that the best way to become an entrepreneur is to find a niche no one else has discovered. Doing so isn’t easy. Lots of things can happen to cripple a niche effort. Examine what you have to do to exploit that niche, and you might decide it… [READ MORE]About { title }

Start Lean

by Jim Martin

I recently found an interesting book aimed at entrepreneurs: The Lean Start-Up by Eric Ries. While most business books go to great lengths to tell you what you need, Ries focuses instead on what he feels you don’t need. For example, no start-up needs a large, over-equipped office ready for… [READ MORE]About { title }

Maybe You Need a SCORE Mentor

by Jim Martin

An entrepreneur I met at a Chamber-of-Commerce mixer told me that his business was running smoothly, that he had no real need for a SCORE mentor. I had heard that line before. After thinking about it for a while, I decided it was a rather narrow viewpoint. Consider a few… [READ MORE]About { title }