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Topic: “Vol.7 No.1”

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Does Doing What You Love Guarantee Success?

by Jim Martin

Doing what you love can certainly help your chances of success. When you enjoy and are passionate about your business, prospective customers can tell. Your enthusiasm makes them feel good about supporting you. Bloggers, reporters and others in the media will also feel inspired and want to spread the word.… [READ MORE]About { title }

2015 SCORE Workshop/Panel Schedule

by Jim Martin

During 2015, SCORE will hold four more SimpleSteps workshops, which will provide would-be entrepreneurs and start-ups with pertinent information, helpful links and guidance on what it takes to successfully start a business in Santa Cruz County. These workshops will be presented in a lecture format, running for approximately two and… [READ MORE]About { title }

Financing with Your Customers’ Money

by Jim Martin

The hardest part of starting a business is not coming up with the idea. Despite the pain many feel during the process, it is not preparing a good business plan (particularly if one has a SCORE mentor). The hardest part is getting the scratch. Everyone who has tackled that process… [READ MORE]About { title }

Should You Pay Yourself a Salary?

by Jim Martin

Does your startup seem stuck in first gear? You’ve got your business off the ground, but sales and profits aren’t where you hoped they’d be. You’re putting what seems like 24/7 into the business—maybe still working at a day job or a part-time gig to make ends meet. You reinvest… [READ MORE]About { title }

Choosing a Brand Name… That Sticks!

by Jim Martin

What’s in a name? More than you might expect, especially when it comes to your brand’s future. For many business owners, choosing the a great name is a challenge. You want something catchy, but not too out of the box. You want something easy to remember, but not easy to… [READ MORE]About { title }

Staying Engaged Without Disappearing into a Social Media Black Hole

by Jim Martin

You need social media engagement, but you don’t want your social media to become such a massive time consumer that you don’t feel able to handle the rest of your business. A few simple tools will keep you from feeling you’ve acquired the Ancient Mariner’s albatross.

  1. Plan. Taking a… [READ MORE]About { title }