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Topic: “Vol.8 No.3”

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Make Your Brand’s Story Dynamic

by Jim Martin

Whatever you’re selling, there are a number of people who currently don’t use it. To grow your business, you have to make them leave something they have been comfortable with and switch to you. They won’t make that change if they see no significant difference between your brand and your… [READ MORE]About { title }

Got Your Elevator Speech?

by Jim Martin

Maybe you don’t know what an elevator speech is. You should be your business’ biggest fan and booster. Your best tool is a 30-second pitch that you can deliver anywhere, anytime you meet someone who might be a prospective client or customer. Many small business people fail to have one… [READ MORE]About { title }

Local Doesn’t Mean Unprofessional

by Jim Martin

A Lot of data has been published lately indicating that consumers prefer local businesses. They have the chance to develop a relationship that can be handy when they have a need that requires quick attention. They can be known if they shop regularly. But being local doesn’t automatically make you… [READ MORE]About { title }