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Topic: “Vol.9 No.1”

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When Did You Last Use a Press Release?

by Jim Martin

Small business owners often neglect the marketing value of press releases. They are inexpensive, and if they are properly prepared and submitted, they can be great sales stimulants. Here are a few tips on how to set up a simple PR program that will really benefit your business.

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Manage Your Technical Evolution

by Jim Martin

New technologies spring up daily. Many of them promise to enhance your business and improve your products. They all activate your awareness of the need to keep yourself current. After all, customers don’t want to buy from those who are behind the times. However, it’s a mistake to leap too… [READ MORE]About { title }

How Not To Start a Start-up

by Jim Martin

When you get a great idea, everyone tells you to rush ahead. They tell you it will make you rich and famous, or at least rich. It’s great to hear that. It’s wrong to believe it prematurely. The truth is that, no matter how brilliant the idea, success falls to… [READ MORE]About { title }