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Topic: “Vol.9 No.5”

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Consider Some Useful Trends and Tools

by Jim Martin

Here are eight retail tools and trends you might want to utilize in your business:

Bryan Pearson, president and CEO of LoyaltyOne Inc, says more retailers have turned to loyalty programs thanks to digital technology that provides sophisticated options available to even the smallest retailers. Most loyalty program software offers… [READ MORE]About { title }

Improving Your Customer Service

by Jim Martin

We live in an era of service. People are very conscious of the way they are treated and very quick to react to perceived poor treatment. Of particular concern is the manner in which businesses handle customer problems. Customer service complaints are many. Surveys have indicated that the most satisfactory… [READ MORE]About { title }

Protect Your Trade Secrets

by Jim Martin

After a half dozen Col. Sanders, KFC still has the same secret seasoning. Trade secrets may also be important to your business. You may not even realize you have secrets. If your restaurant uses Grandma’s recipes for soups and pies, and many patrons say they really come for the pies,… [READ MORE]About { title }

News and Events

by Jim Martin

The next SimpleSteps business basics workshop will be June 8 at 8:30 PM. On July 6 at 10 AM, SCORE will offer a workshop on using social media to grow your business. Both will be at Simpkins Swim Center For details and registration information, go to https://santacruzcounty.score.org/localworkshops or call… [READ MORE]About { title }